Search Engine Optimization

A search engine optimization strategy, or SEO, is a way to improve your site’s visibility on Google, Bing, and other search engines so that customers can find products or services related to your business easily. Having better search engine visibility increases your chances of attracting potential and existing customers.

What is SEO and how does it work?

In search engines like Google and Bing, bots crawl pages on the web and collect information about them, putting them in an index. If you think of the index as a giant library, a librarian can pull up a book (or a web page) whenever you need it.

To determine which pages should appear in search results for a given query, algorithms evaluate pages in the index, taking into account hundreds of ranking factors or signals. As in our library analogy, the librarian has read every book in the library and knows exactly which one will provide the answers you seek.

User experience factors can be considered proxies for our SEO success factors. The search bots use it to determine if a website or web page can satisfy the searcher’s needs.

Organic search rankings cannot be paid for, so SEO experts must put in the effort, unlike paid search ads. Our job is to help you with that.

A search algorithm provides users with an efficient search experience by surfacing relevant, authoritative pages. In order to rank higher in search results, your site and content should be optimized with these factors in mind.

How does SEO affect marketing?

In digital marketing, SEO plays an important role since trillions of searches are conducted every year by people seeking information about products and services. Often, search drives brands’ digital traffic and complements other marketing channels. Your bottom line can be directly impacted by greater visibility and ranking higher in search results than your competitors.

Recently, search results have evolved to provide users with more direct answers and information so they stay on the results page rather than go elsewhere.

Rich results and Knowledge Panels in the search results can improve visibility and provide users with more information directly in the results.

Ultimately, SEO is the cornerstone of a holistic marketing strategy. Having an understanding of what your website users want enables you to implement it across your campaigns (paid and organic), your website, your social media properties, and more.

Let NeedleStack Rank Your Website

At Needlestack, we’re the Conejo Valley’s experts at ranking websites on Google. Don’t trust your website to anyone else. We’re proud to serve all areas of the Conejo Valley and beyond. Contact us today for a risk-free consultation.